Monthly Archives: March 2013

How to free your mind

Creativity and originality are two traits that are becoming more and more desired in a society where everyone wants to stand out. The question is: how can you optimize your creativity?

Your creativity is like a muscle. Work it out to make it stronger. So, how does one do that? Well, here are a few ways:

1. Take a time-out

In a world that thrives on its connectedness, sometimes you just need to disconnect and zone out. Take a walk, sit somewhere inspiring, allow your mind to wander free from distractions, appointments, day planners and Facebook notifications.

2. Use the past to create your future

Don’t be afraid to look into your past in order to open up your creativity. Know and understand the history of your field. Do you need to know the birthdays of famous artists in order to be a good painter? No. But understanding the work of the pioneers that paved the way for your preferred art…that is what will help you. The past is the foundation on which you build your future. Use it.

3. “Be masterful”

Don’t be afraid of your knowledge, but at the same time you must also make sure to have experience in your field. All the art books in the world won’t help you learn how to paint. It takes practice, dedicated, and a desire to see beyond what’s in front of you. This is where originality comes into play. Being able to connect the dots between two seemingly unconnected things is what sparks the idea for monumental discoveries. They say to think outside the box, and as cliche as that sounds, it’s true. Don’t just use the wine bottle for wine and then throw it away. Dress it up and use it as a vase. Put white Christmas lights inside of it and use it as lighting decoration. Cut it in half and use it as a bottle.

See beyond what’s in front of you. THAT is how you become more creative.

 

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Facebook changes…again

People are constantly complaining about the constant changes made to Facebook. Then after a while everyone gets used to the way things are, and another change sparks another heated debate. Well, roll up your sleeves because Facebook has just launched its new News Feed.

Don’t worry, you won’t have to relearn the controls or struggle to find what you’re looking for. In fact, this change might be one that people actually requested. The top of your News Feed will include personalized sections of photos, videos, status updates, etc. The more you click on one section, the more of a priority it will be. Facebook executives likened the change to a personal Facebook newspaper. You know what you want to see? Click on it.

The change, wanted or not, will certainly be a topic of complaint until the feature becomes the norm. Then, we’ll find something else to complain about.

Now, if only we can get a Dislike button!

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Do you like me? Why advertising just isn’t enough

In the days of land lines and fax machines, businesses and big companies could hide their dealings behind closed doors and pay-offs. However, in today’s society of smart phones and Skype, it’s a little more difficult to hide anything. Companies cannot just rely on advertising anymore, they actually have to back it up. Companies that are battling negative PR, such as Exxon and Bank of America, are having to fight even harder to push through those bad images.

This is a great turn of events of consumers. Businesses will now be forced to treat customers with respect because one wrong move can turn into a viral video. Just ask Fed-Ex. Customers are becoming more protective of themselves and their rights, and they’re not afraid to voice bad experiences. Articles are popping up everyday about a offensive names printed on receipts, packages being thrown against doors, mean workers degrading customers, etc. And these incidents aren’t being exposed by undercover cops or private investigators. They’re being uncovered by everyday people who are outraged at the way they’re being treated.

No company is safe. If you have interaction with the public in any way, you are in danger of actually being held responsible for your actions.

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Polyvore.com is the future of fashion

Shopping for new clothes is a huge mood booster for women. It makes us feel sexy, confident and happy. Even if money is tight, window shopping can sometimes fill that void. But what if you had an online option? What if the internet became your virtual closet? Oh wait, it is! If you’re tuned in to Polyvore.com.

Love the new jeans from Guess and the new spring shoes from Nordstrom, but can’t think of a top to pull it all together? Create an outfit on Polyvore. Throw in shoes, clothes, jewelry, make-up and accessories until you’re satisfied with the finished look, but publish it. Your creation will upload to Facebook, Twitter and Pinterest so your friends can admire or fashionista prowess.

This site is perfect for people who have always loved fashion but didn’t know where to start, or were afraid of making a mistake. Your access to the world wide community of Polyvore will keep you updated on new trends, new products, and will give you the opportunity to have outfits in mind BEFORE you buy something. It’s addictive, fun and ridiculously easy to use. I’m sorry, were you planning on being a productive of society? Not today.

 

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Wanna make easy money? Start a dating site

There is a quiet, introverted, brutally honest man that you probably wouldn’t notice while standing in a crowded room. His name is Markus Frind, he lives in Vancouver, and his company makes millions of dollars. What’s his company, you ask? The Plenty of Fish dating website.

It’s one of the most popular free dating sites online, and it costs Frind less than an hour a day to run it. Yes, you read that right. 3 employees monitor spam and inappropriate content, Frind focuses on the advertising and software. The End. Thanks for coming.

Frind and his girlfriend spend most of their time doing what you’d expect millionaires to do: ski, vacation, sun-bathe.

Turns out, you don’t have to be a genius, from MIT, or even all that motivated in order to become wealthy.

Who knew?

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Remarkability is Remarkable

Have you ever seen black toilet paper? Probably not. Would you tell someone if you did? You probably would. Why? Because it would be remarkable. Fast Company published an article defining why remarkability is the most important thing in marketing.

This society is filled with up-to-the-minute information. Minds that are more comfortable out of the box are beginning to show their hold on us. They think of products, companies, brands that blow our minds in one way or another. The best way to get people talking is give them something to talk about.

People share what interests them, but more than that, people share what they see as remarkable. Something that is new, different and unique. Videos that show 1-in-a-million moments, stories of triumph and hope. People share what touches them.

This may be difficult to integrate into all types of companies and products, but it’s possible. Connect with the audience and make yourself remarkable.

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Pick up your creativity

Creativity is a spark of life that ignites from passion and inspiration. Musicians, artists, writers…they all have that spark. They see beyond the world in front of them and glimpse the chaotic beauty underneath.

So, how do you harness that spark and fan it into a fire? Fast Company published an article that gives 4 ways to “amplify creativity”.

1. Put together a creativity circle

This means that you will need a small group of trusted people that will understand you and your vision, energize you, debate with you, and force you out of your comfort zone.

2. Belong to a pivot circle

The next step is to go from idea to reality. This requires action. Some people single out one person to head the pack. This could be a managers, teacher, coach, professor, etc. depending on the situation.

3. Conduct a creativity audit

This requires you to be aware of your own strengths and weaknesses. At some point you will need to sit down and evaluate where you are in your project and where you want to be. How can the knowledge locked inside your mind be of use? What are your assets? And don’t sell yourself short. If you’ve gotten this far then don’t hold back now.

4. Map your creativity

In science, it’s necessary to keep a record of how experiments are conducted so that they can be reproduced to prove the hypothesis correct or incorrect. The same can be said for this. Keep a record of what you’re doing. How is it going? What works and what doesn’t? If you have a team or group, who is better suited for which positions? What inspires you? Do you work better in low lighting? Does the park across the street inspire you? Write these things down.

Creativity isn’t something that you can pull out of a hat, but once you become comfortable in your own abilities, it’ll be much easier to cultivate the talent inside of you.

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Viral is Elusive

How do you make sure that your video is popular? You can’t. Youtube is a platform for videos of all kinds: music, clips of TV shows and movies, book trailers, stunts, and epic fails. Now, how is it that some videos are more popular than others? And how can you make sure that your video breaks 1 million views? There’s no real way, but Fast Company posted an article explaining some of the complexities of the viral internet.

First of all, your video needs to evoke a strong feeling. Did you get that? STRONG! The viewer needs to come away from your video feeling changed in some way. They can laugh, cry, be angry, be inspired, whatever. The point is that they need a reason to share it with their friends and family.

If you want your business or company to benefit from a viral video, then you have to think of the viewers as people and not giant dollar signs. They’re not customer, they’re your friends and neighbors. What would they like to see. What do they on their social media? Once you allow yourself to connect to the public on an emotional level, your video will have a much better chance of going viral.

 

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