You wouldn’t think that Amazon.com has anything to do with advertising. They just sell stuff at awesome prices, right? This may be true, but that’s not the only way they make their money. Amazon has the best the technology when it comes to linking ads to the right customers. Facebook and Google do the same thing, but Amazon does it better. The track what you look at, what you rate and what you buy, and then they tailor the ads you see to fit what you enjoy. That may sound a little stalkerish, but if I’m going to be forced to look at ads the whole time, I’d like for them to be about things I’m interested in and like.
Although Amazon doesn’t really talk about it, they have the ability to change the face of advertising. But no one likes a bragger.
What 20-something thinks about insurance? Not many. After being bombarded with credit cards, school loans, college expenses and struggling to find a new career, most young people don’t even consider medical insurance unless they’re on their parents’ plan. HCC Medical Insurance knew that this was the target audience they wanted, but how could they possibly appeal to that age group? Simple. They called to our sense of adventure.
HCC knew that regular medical insurance wasn’t something that would interest a 23-year-old. So, using the fact that they sell travel insurance, HCC focused on the desire for adventure. Backpacking through foreign countries, skiing, snowboarding, strange food…all of these things invite injury and/or sickness. Unless the kid is rich, he or she is gonna need some insurance so they don’t end up working as a maid/stable boy for the next 3 years to pay off a medical bill.
Using social media in its campaign, HCC incorporated videos, graphics and articles about things that young people would to travel safely, like what to pack and how to make sure you’re ready. The results were staggering, giving the company a 96% sales increase.
Most people like to see Facebook and Twitter as a way to keep in touch with friends and share your life with others. However, more and more businesses are realizing that social media is the key to really connecting with their customers. This is the direct link between opinions and actions. People like being listened to, and this is way of allowing that to happen. Social media is definitely a key player in the future of the business world.
Shopping for new clothes is a huge mood booster for women. It makes us feel sexy, confident and happy. Even if money is tight, window shopping can sometimes fill that void. But what if you had an online option? What if the internet became your virtual closet? Oh wait, it is! If you’re tuned in to Polyvore.com.
Love the new jeans from Guess and the new spring shoes from Nordstrom, but can’t think of a top to pull it all together? Create an outfit on Polyvore. Throw in shoes, clothes, jewelry, make-up and accessories until you’re satisfied with the finished look, but publish it. Your creation will upload to Facebook, Twitter and Pinterest so your friends can admire or fashionista prowess.
This site is perfect for people who have always loved fashion but didn’t know where to start, or were afraid of making a mistake. Your access to the world wide community of Polyvore will keep you updated on new trends, new products, and will give you the opportunity to have outfits in mind BEFORE you buy something. It’s addictive, fun and ridiculously easy to use. I’m sorry, were you planning on being a productive of society? Not today.
Every writer knows that the point of writing is to be read. News stations have realized that posting their stories on Facebook is one of the best ways to engage with their audience. NPR decided to look into why certain local stories were more popular than others. Was it because of the headlines, content, or something more?
Here are the 9 categories that NPR uses to sort local news stories:
- Place Explainers
- Crowd Pleasers
- Curiosity Stimulators
- News Explainers
- Major Breaking News
- Feel-Good Smilers
- Topical Buzzers
- Provocative Controversies
- Awe-Inspiring Visuals
These types of pieces brought in more action from the audience. And it’s easy to see why, especially if the story is local. These are the stories that people want to react to. Regardless of how big or small your city/town is, you are a part of it, meaning you probably have some amount of pride for your hometown. People like to debate, feel good, discover new things, and be a part of something bigger than themselves. These stories give locals those feelings.